SKU: CSB-3108 Category:


Leadership Starts Within

The Essence of great leadership is influence, not authority. Explore your unique leadership profile and effectively lead yourself and others through challenging times. The ELI assessment reveals your area of peak performance and helps you come up with strategies to perform at your best. The program runs for six weeks with weekly live video sessions.

Martina will teach about each Leadership level for 20-30 min, followed by Q&A where you will be coached on how to lead yourself and others.


Anyone who wants to be an effective leader and transform who they are.



Weekly zoom meetings. 20-30 min instruction followed by participant Q&A.



  • Optional study time 1 hour / week
  • Fridays 3:00 – 4: 00 pm PST
  • Six weeks
  • A new cohort starts every month


Meet Your Coach

Martina Felderman spent over 15 years as a molecular biologist in the scientific industry and acted as a researcher, mentor, and Chief Operating Officer at a biotech company before starting her own coaching business. She became a scientist because she wanted to help people and make a difference. She was successful, got the jobs she wanted, made good money, but still was not satisfied. After all these years in grad school, a great salary, and a stable job?

After researching programs and sitting with the decision, she decided to become a coach. It has been an incredible journey. This is not because she is more organized or does less work.  Organization, time management, and prioritization have always been her strong suits. Now, she fills her time with work that aligns with what I truly want to accomplish in my life. And this makes all the difference! Let Martina help you align yourself to your career!


Everyone is a leader. The question isn’t whether you are a leader or not… The question is how you will lead.

This program is designed for anyone who wants to intentionally influence their thinking, their emotions, and the actions they take in order to achieve their goals. In other words, this is for anyone who wants to be an effective leader, a leader of themselves and others.

The Essence of Great Leadership is Influence, not authority. Explore your unique Leadership profile and effectively lead yourself and others through challenging times.

Participants will take an attitudinal assessment that shows their unique leadership profile, their potential, and where they give their power away.

Participants will gain awareness of how their belief systems and emotions drive their life. Furthermore, they will understand how their perceptions are influencing the results they’re creating.

Participants will understand what their unique strengths are and how they’re holding themselves back from stepping into their true potential. They will receive a road map that helps them leverage their potential and become an inspiring leader.

Learning Objectives

Gaining awareness of how emotions drive our lives.

Knowing our habitual reactions under stress and ways to eliminate stress before it becomes a serious problem.

Understanding how our perception is influencing the results we’re getting.

Harness the tools that are essential to your well-being in times of pressure

Set up a complimentary interview

Let’s explore what we might accomplish together.


What Our Clients Say

Martina has facilitated a sincere coaching experience. I appreciated her genuine interest in my goals, and I am grateful for her honest feedback to help me redirect and reflect on what I truly want in my career. Our debrief of the ELI Assessment was foundational in that I was led through understanding how I show up, how I see the world and handle stress. This nonjudgmental process helped me to step back and begin making necessary changes in which to optimize my natural potential. Martina does well to not tell you answers, she asks questions to help you uncover your own answers and discover what actionable items you need to undertake to bring about change. Martina has gone above and beyond her role in helping to open doors and opportunities and collaborations relative to my goals. It has been a transformative collaborative experience in my personal and professional development.
Martina possesses great wisdom and intuition, which gives her access to coaching her clients with a systematic and catered approach. Martina delivers focused and purposeful guidance. I enjoyed every call I had with her and found using her guidance in areas of my life beyond my career. I would work with Martina again!

Why Career StoryBook Works

Career Storybook is a community of professional career coaches and counselors working with teams pursuing a common mission. We offer a collection of courses, activities, and success groups to take you from zero to happily employed. Relationship-based learning using reflective activities beats doing it on your own any day.

Career development can be self-directed (‘free’) or with a career coach (‘expensive’). We use an online group-based model that focuses on your needs and goals. Career Coaching is an investment in yourself. Career Storybook makes that investment accessible.

Personalized Learning

Our programs develop you as a person, a professional, or citizen while meeting your individual goals and interests. We offer personally meaningful learning experiences, and what is meaningful is engaging. And what is engaging has a deeper and more long-lasting impact.

Small Group Coaching

All our courses and groups have limited enrollment to ensure you get the attention you need and to foster trusting relationships necessary for you to risk growing. Mutual accountability drives creativity, problem-solving, and productivity. Coaches provide guidance while your group sustains your attitude and altitude.

Blended Delivery

We use the best of both learning mediums: online self-paced programs provide you the flexibility of time and place while saving travel and costs. Face-to-face or video meetings enable complex conversations, rewarding activities, and relationship development.

Interactive Programs

When you apply your new knowledge, skills, and perspective to interactive projects, you deepen your learning, your engagement, and have some good fun too. We use a variety of strategies: Problem-based learning, role plays, case studies, gamification, and fictionalization.

Write Your Story

Leadership starts within. Take the inner journey to develop your authentic leadership style.


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